> For the complete documentation index, see [llms.txt](https://howto.sellercraft.co/how-to-sellercraft/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://howto.sellercraft.co/how-to-sellercraft/oms/sellerwizard/sales-report/simple-sales-report.md).

# Simple Sales Report

<figure><img src="https://lh4.googleusercontent.com/BN2WeeKmOgZdf_NDk1fCd-u3nV0RefKMl0ckKPEG1vF_xVdEN1Dkq_tTO_hjtutUj1jPgmnQgoyhNgxS9QH6Q8-9yUljRabTgGbMhP286wm0bY3U0CUgDw7NXMKpFrvTzRFenVWWcFJmnY0Yl5Mi8DyQAp4caRl5w69pmh-hQBwCjyi2vNwgVy_GX1avOw" alt=""><figcaption><p>Simple Sales Report Page</p></figcaption></figure>

<details>

<summary>Top Sales</summary>

* Provides a list of the top-selling products based on total sales revenue.
* Helps sellers understand which products are performing well and driving the most revenue.
* Allows sellers to identify trends and make data-driven decisions about which products to focus on.

</details>

<details>

<summary>Dropping Sales</summary>

* Provides a list of products that have experienced a significant drop in sales.
* Helps sellers identify and address any issues with declining products.
* Enables sellers to make data-driven decisions about which products to continue selling, discontinue or improve.

</details>

<details>

<summary>Conversion Rate Improvement Opportunity</summary>

* Identifies products that have a high number of views but low conversion rate.
* Provides insights into why certain products are not converting as well as they could be.
* Helps sellers improve the conversion rate for these products by making data-driven decisions about pricing, product descriptions, or other factors that may be affecting the conversion rate.

</details>

<details>

<summary>View Improvement Opportunity</summary>

* Identifies products with low visibility and low number of views.
* Helps sellers improve visibility and drive more traffic to these products.
* Enables sellers to make data-driven decisions about how to increase views and improve the visibility of these products.

</details>

### Column Definition

<table><thead><tr><th width="202">Column</th><th>Description</th></tr></thead><tbody><tr><td>SKU</td><td>Unique identifier of the product</td></tr><tr><td>Shop</td><td>Name of the online marketplace (e.g. Shopee, Lazada, Zalora) where the sales occurred.</td></tr><tr><td>Sales this week</td><td>Total sales generated by the product in the current week</td></tr><tr><td>Sales 4 weeks ago</td><td>Total sales generated by the product 4 weeks prior to the current week</td></tr><tr><td>Improvement Increase Rate</td><td>List of inventories with the highest % of sales growth this week versus 4 weeks ago.</td></tr><tr><td>Potential Improvement</td><td>Potential additional revenue if the views can be improved</td></tr><tr><td>GMV Rank</td><td>The product's ranking in terms of Gross Merchandise Value (GMV) among all products in the seller's store.</td></tr></tbody></table>